Goalzilla - Intent-Driven Analytics and Sentiment

Align your marketing strategies with visitor goals

Goalzilla is web marketing analytics powered by visitor intent, helping your team make better decisions about copy, design, content, paid media, SEO, and CRO.

We'll get back to you pronto.

Go from big blind spots to seeing around corners

Goalzilla answers questions that traditional web analytics cannot:

Which visitor goals are we most successful at serving?

What do high value visitors want from our site?

Where do we lose visitors who want to buy today?

Are our paid ads attracting visitors with the right intentions?

Where should we optimize next?

What unexpected page paths lead to conversion?

Which entry pages best serve each visitor goal?

Are visitor goals shifting over time?

Unleash the unstoppable power of intent-driven analytics

Goalzilla's Monster Insights reveal the complete story of your user experience.

Understand the goals driving your traffic across all channels, from organic search to paid campaigns.
Identify and eliminate obstacles in your visitor journey by mapping intentions to outcomes.
Gain unparalleled insights into visitor behavior, allowing you to optimize your site with precision and purpose.

Four pillars of Goalzilla's Monster Insights

Uncover the full story of your user experience by connecting the dots between intent, behavior, outcomes, and sentiment.

Capture Intent

Understand the 'why' behind every visit. Goalzilla reveals visitor goals from the moment they land on your site, providing context for all subsequent actions.

Track Behavior

Follow visitor journeys with the lens of their intentions. See how different goal-driven segments interact with your site, revealing patterns and pain points.

Measure Outcomes

Connect intentions to results. Identify where goals align with conversions and pinpoint exactly where visitor expectations fall short of reality.

Gauge Sentiment

Capture visitor satisfaction. Understand not just what visitors do, but how they feel throughout their experience, adding depth to your insights.

Decode visitor intent, unlock growth

Goalzilla's visualizations transform raw data into actionable tactics and strategies across all digital marketing roles.

Sync your strategy to visitor objectives

Stop guessing what your visitors want. Goalzilla shows you exactly why people visit your site, so you can create content they'll love, smooth out your conversion path, and build a website that naturally guides visitors to what they're looking for.

Optimize every moment of the journey

Learn which visitor goals lead to short visits versus long ones. This helps you create the right content length and user flows for different types of visitors.

Align site architecture with visitor goals

See which pages matter most to visitors with different goals, then use this data to find content gaps and improve your site structure. This helps you focus your SEO work and create better navigation paths that match what visitors want to accomplish.

Maximize ROI across your marketing mix

Learn how different types of visitors arrive through each marketing channel, whether it's paid ads, organic search, or social media. Make smarter marketing decisions by matching your content and budget to the goals of visitors from each channel.

Transform visitor paths into strategic insights

Track the real paths visitors take on your site, from their first click to their last. Learn which pages are most important for different goals and spot where visitors get stuck or change direction.

Advanced features for data-driven web teams

Elevate your understanding of visitor behavior with our newest reporting features.

Sentiment Reports

Report Annotations

Trend Reports

Four simple steps to getting your own Monster Insights

Quick Integration

Seamlessly add Goalzilla to your site with our simple code snippet. Generate, copy, and paste across your pages to start capturing valuable visitor data.

Customize Settings

Tailor the visitor intent question to your specific needs. Configure display settings to ensure you're getting the highest response rate.

Define Success Metrics

Set up your success URLs to align with your key conversion points. This allows Goalzilla to track not just behavior, but meaningful outcomes.

Activate and Analyze

Launch your intent-driven analytics and start uncovering powerful insights within days. Watch as visitor intentions transform into actionable strategies.

The key to unlocking visitor goals

Our question widget gathers intent data with minimal impact on the user experience.

Smart Targeting

Shown only on entry pages to a percentage of visitors you define. Capture intentions right from the start without overwhelming your audience.

Frictionless Interaction

One simple question, easily answered. The widget vanishes after interaction, maintaining a clean, uncluttered user journey.

Respectful Engagement

Displayed just once per visitor, our widget gathers crucial data without being intrusive, leading to impressive response rates.

Simple pricing, powerful results

NOTE: Early access users save BIG while actively helping us refine the product.

Goalzilla Intent

^$ 199 ^/ mo

Everything you need to uncover powerful insights in days.

Start 10-day trial

Up to 5,000 monthly intent responses
Behavior and outcome tracking
Survey animations and themes
Overview, drilldown, and trend reports
Email support

Goalzilla Intent + Sentiment

^$ 249 ^/ mo

Collect visitor feedback for an even deeper layer of insights.

Start 10-day trial

Up to 10,000 monthly intent responses
Everything in Goalzilla Intent plan
Sentiment tracking and reporting
Report annotations
Email support from founder

Rethinking web analytics: A founder's perspective

Hi, digital marketing team! 👋

The problem Goalzilla solves for web teams is the huge disconnect between data and knowing how to best use it.

Traditional analytics tools provide a wealth of data—pageviews, bounce rates, time on site, click-through rates—but they fail to provide the context needed to truly understand visitor behavior and motivation. This leaves marketing teams with a lot of "what" information, but very little "why" insight.

These tools track actions without capturing intentions. They show you that someone visited a page, clicked a button, or left the site, but they can't tell you what the person was trying to accomplish. This missing piece—visitor intent—is crucial for making informed decisions about website design and navigation, content strategy, and overall user experience.

Further, traditional tools treat all visitors the same, failing to recognize that different people have different goals. This one-size-fits-all approach can lead to misinterpretations of data and suboptimal marketing strategies.

Goalzilla bridges this gap by connecting visitor intent with behavior and outcomes. It allows marketers, copywriters, and designers to see the full journey—from what brings someone to the site, to what they're trying to accomplish, to how well the site meets those needs. This holistic view enables you to:

Understand why certain pages are more successful than others
Identify where visitors with specific intents are struggling
Tailor content and user paths to better meet visitor goals
Measure success not just in terms of actions, but in terms of satisfied user intentions

Goalzilla solves the problem of incomplete understanding. It transforms raw data into actionable insights by providing the crucial context of user intent, allowing you to make more informed, user-centric decisions across all aspects of your digital strategy.

It's web analytics you can get excited about! 💙

Lance Jones, Goalzilla Co-founder

Unleash Goalzilla on your website

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